BRAND

Kahawai’s Refresh-O-Meter: A Brand Refresh Method

August 1, 2025

4

minute read

Author:

Tyler Davis

Graphic Designer

While not patented, the Refresh-O-Meter is a Kahawai method for approaching refreshing brands. With this approach, the client gets to visualize the potential of their brand on a spectrum of 1-4 levels of refresh.

BRAND

When a Website Redesign Turns Into a Brand Refresh (And Why That’s a Good Thing)

July 25, 2025

5

minute read

Author:

Roopa Bhopale

Executive Creative Director

Get the most out of your budget and your business strategy by pairing your website redesign with a brand refresh. Here’s a look into why we’ve found this approach to be successful for other clients.

BRAND

A cow, a cat, and a mouse walk into a marketing company

March 27, 2025

6

minute read

Author:

Roopa Bhopale

Executive Creative Director

What does it really take to refresh a brand using custom illustration? Our Creative Director shares insights from real projects, and how past experiences helped shape the intentional approach she brings to each one today.

design

Are Brands De-Blanding?

February 14, 2025

5

minute read

Author:

Tyler Davis

Graphic Designer

Designers love to talk about blanding; the phenomenon of brands becoming more visually neutral and hyper-minimal. But are we starting to see some de-blanding?

Design

How Minimalism Sometimes Removes More than Just Clutter

August 16, 2024

8

minute read

Author:

Tyler Davis

Graphic Designer

Minimalism has been the way design has leaned for many years now, but is it always the right choice? Less isn't always more, and many non-minimalist design styles may be able to answer design needs better than minimalism can.

Industry Guide

Writing SEO-Optimized Content for Real People (and Search Engines)

May 15, 2024

10

minute read

Author:

Michael Ewell

SEO Strategist

SEO writing is creating content that resonates with your readers while helping search engines rank your content. Here’s how you do it.

SEO 101

The Difference Between Helping SEO and Truly Doing SEO

April 22, 2024

5

minute read

Author:

Kahawai

Team

Read about the importance of content creation, technical SEO, link building, and analytics in improving your search engine rankings.

B2B 101

What Is a Content Marketing Agency?

May 22, 2023

4

minute read

Author:

Kahawai

Team

Content is the gateway to both marketing and advertising success for any B2B company. This is why a B2B content marketing agency like Kahawai is all in on content—and why you should be too!

Digital

How a Content Company Improves Your Digital Footprint

December 27, 2022

3

minute read

Author:

Josh Irvine

Executive Producer

How does a modern business stay afloat within a sea of competitors constantly vying for a consumer’s attention? Through constant innovation and a true understanding of your company’s target demographic.

Process

Why Scalability and Transparency Are Important for a B2B Content Marketing Agency

December 27, 2022

3

minute read

Author:

Kahawai

Team

Scaling content production is crucial for maximizing impact in terms of awareness, SEO, and thought leadership.

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