Five Things We’ve Learned as a Social Media Marketing Agency for Small Business

Social media has come a long way from the early days of MySpace to a content and advertising juggernaut. At Kahawai, we’ve become a social media marketing agency for small businesses that want to utilize social media tools to promote their brand without blowing the budget.

So, if you’re an entrepreneur in retail, business-to-business, or professional services, we would approach being your social media marketing agency through the lens of the five key things we’ve learned.

Make Tailored and Intentional Content

One of the easiest social media marketing strategy pitfalls is applying a blanket creative concept or asset to all social media profiles. Instagram and X (formerly Twitter) have different specialties in their platform (i.e., video vs. text). So, the asset you create for Instagram may not be ideal for X. Rather than rushing to get posts live on both platforms, you’re better off taking the time to develop derivative assets that work better for each platform.

Key Takeaway: Your audience will appreciate it when you provide tailored and intentional content for their platform.

Does Your Social Media Provide Value?

As a social media marketing agency for small businesses, we constantly remind our clients that it’s better to post because you have something to say, not because you think you have to say something. It all goes back to value. Social media is incredibly saturated with content, and it’s easy for your material to become stale or forgetful if you post too often or don’t provide enough value.

So, what exactly makes content valuable? In our mind, there are four content value pillars.

1. Commerce: I am selling a product or a service.

2. Information: I have information about a relevant product or service to my audience.

3. Education: I am providing thought leadership about a product, service, or industry that will educate my audience.

4. Storytelling/Entertainment: I am showing or highlighting something unique or meaningful about my product or service.

Are You Set Up to Measure Your Results?

Measuring results is essential because you’ll spend a lot of time and money creating social media content that you hope will improve your business! Accordingly, you should implement a strategy for assessing and reporting its performance. There are many ways to track social media performance, either through the apps themselves, a third-party management platform like Sprout Social, or by measuring the conversions on your website that your post was reporting.

Key Takeaway: Don’t limp to the finish line! Take the time to review your social media performance and turn those insights into strategies for future posts.

Check Your Landing Page

Are you trying to push your audience from social media to your website with a call to action? If so, examine the page you’re making them to. Is there a clear call to action? Does the page reflect what you promised them in the post they clicked? This is especially important if you’re using paid social media marketing, as you are paying for every one of those clicks. To have a substandard landing page that’s not converting will hurt your bottom dollar.

Key Takeaway: Remember the 3-30-3 rule. You get three seconds to grab someone’s attention, thirty seconds to engage them, and three minutes to keep their attention. Tailor the user experience accordingly.

Hashtag Strategy

At this point, most people are familiar with hashtags, but it’s easy to forget that they help social media channels function like search engines. Capturing relevant and timely hashtags may be a way to grow your organic audience or boost impressions and visibility with your content.

Request a Social Media Audit

If you’ve thought about starting or have already begun a social media strategy, feel free to consult Kahawai for an audit. As a social media marketing company for small businesses, we’ve seen many different strategies and have helped improve upon audience growth, content strategy, and reporting for dozens of clients, and we want you to be next!