ViaTek Solutions

A client since 2021, from rebrand to expansion

Brand Strategy Website Refresh Social Media & Influencer Collaboration Video Production Digital Marketing SEO Operations Support

The Strategy

Electronics recycling has more nuance than meets the eye. What seems like a straightforward, “You give us your old IT equipment and we make it go away,” has many more legislative and administrative layers than you’d expect.

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When Kahawai first started working with ViaTeK, they were a brand that had earned a national reputation on word of mouth alone. Knowing that evolving into a company with a better digital presence would help the sales funnel, ViaTeK approached Kahawai for honest, reliable, ongoing marketing services.

Our first order of action was to tailor our recommendations to ViaTeK’s budget. Kahawai believes in offering scalable and impactful marketing with fair and transparent pricing.

Since starting our program with ViaTeK in 2021, the brand has grown in a visible and impactful way.

Brand Refresh

ViaTeK was a diamond in the rough, but the brand needed a lift. From the logo, to the website, to the visual identity, we helped modernize ViaTeK's brand to make it feel sharp and appealing.

Brand Expansion

With ViaTeK's core business booming, Kahawai was approached to help tap into an available market in a format ViaTeK hadn't leveraged yet. Online, self-serve electronics recycling. As an already-established business electronics recycling provider, ViaTeK now sought the opportunity to expand their services into an online platform that let residents and/or small businesses with lower quantity electronics recycle online.

And thus, shop.viateksolutions.com was born. Launched in 2024, this program has the same standards as ViaTeK Solutions, just packaged a little differently (literally). Kahawai led the strategy, design, and execution of this online platform and have recently initiated the advertising efforts in SEO, PPC, and social media.

Video Production and Motion Graphics

See Self-Serve Recycling Video ➞

SEO Content Writing – 7 Reasons to Recycle Online

Read Blog Post ➞

Social Media Content: How to Guide

View LinkedIn Post ➞

Operations Support & Marketing Management

From managing influencer marketing to shaping fulfillment processes for new services, we provided ViaTeK Solutions with operational management and support that other agencies typically shy away from.

With our flexible approach to budgeting, things like platform selection, vendor coordination, and operational troubleshooting was available to ViaTeK at no additional cost. Kahawai helped ViaTeK scale and adjust their marketing efforts to new programs without missing a beat.

Good luck @savannahvilaubi! We know you’ll stay on beat! 🎶⛳️

"The environment is our home, and we have to start taking that personally."

Video Production

ViaTeK has a story to tell, and it’s an important one when it comes to sustainability. From proper licensing to fully-insured facilities in Florida, Arizona, and Georgia, ViaTeK needs to have their story told through video. Kahawai does exactly that through the voices of ViaTeK's team and customers.

Digital Marketing

What do you do when you have a buttoned up brand, an influencer promoting you, and strong video content on hand? You turn it into a digital marketing campaign to increase lead generation.