Arizona Center for Reproductive Endocrinology and Infertility

Introduction

We get to make marketing materials involving some of the cutest humans you’ll ever see…

Cuteness aside, these babies are true miracles brought into the world by the brave and courageous patients of Arizona Center for Reproductive Endocrinology and Infertility. This fertility clinic, led by renowned Dr. Gelety, wants to see every deserving couple aspiring to become parents realize the joy of having a child. With this ethos in mind, we approach their brand primarily with video post-production and content services to capture the sentiment and explain the science.

Video Post-Production

What do you do when you have a library of video footage and hundreds of willing patients ready to offer their words in support of your business? You launch a video post-production effort. Arizona Center for Reproductive Endocrinology and Infertility has a variety of services, but three stand out:

• In-Vitro Fertilization (IVF)
• Egg Donation
• Intrauterine Insemination (IUI)

Kahawai stepped in to help turn complex medical services into a message that speaks to anyone dealing with infertility. Our post-production services enabled the clinic to save on production costs by using its existing media assets and letting us work with its former patients to cultivate relatable and accessible stories.